-
1 corporate
corporate ['kɔ:pərət](b) (of a specific company) d'une société, de la société; (of companies in general) d'entreprise; (taxation) sur les sociétés;∎ to make one's way up the corporate ladder faire carrière dans l'entreprise;∎ if we are to be regarded as a good corporate citizen si nous voulons être considérés comme une entreprise qui assume ses responsabilités dans la société;∎ he's a good corporate man il est dévoué à l'entreprise;∎ the restaurant is hoping for good corporate business le restaurant espère attirer une nombreuse clientèle d'affaires;∎ Britain's largest corporate donors les entreprises donatrices les plus généreuses de Grande-Bretagne;∎ we have a number of corporate customers certains de nos clients sont des entreprises;∎ corporate customers provide the bulk of our profits la plus grande partie de nos bénéfices provient des entreprises;∎ one of our largest corporate sponsors un de nos plus importants sponsors(c) (collective → decision, responsibility) collectif►► corporate advertising publicité f institutionnelle, publicité f d'entreprise;corporate assets biens mpl sociaux;corporate banking banque f d'entreprise;corporate body personne f morale;corporate bond obligation f de sociétés;corporate budget budget m de l'entreprise;Finance corporate buy-out rachat m d'une entreprise par les salariés;corporate culture culture f d'entreprise;corporate entertainment divertissement m fourni par la société;corporate finance finance f d'entreprise;corporate hospitality = réceptions, déjeuners, billets de spectacles etc offerts par une entreprise à ses clients;corporate identity, corporate image image f de marque;∎ the company cares about its corporate image la société se préoccupe de son image;∎ the company's corporate image l'image f de la société;∎ our corporate image demands that… notre image en tant que société exige que…;corporate income revenu m de société;corporate income tax impôt m sur les bénéfices des sociétés;corporate institution personne f morale;corporate law droit m des sociétés ou des entreprises;corporate lawyer juriste m spécialisé en droit des sociétés;Finance corporate lending crédit m aux entreprises;corporate literature brochures fpl décrivant une société;corporate member (of association) société-membre f;corporate name raison f sociale;Stock Exchange corporate raider attaquant m;corporate sector secteur m des grandes entreprises;corporate sponsorship sponsoring m, parrainage m d'entreprises;corporate strategy stratégie f de l'entreprise;corporate structure structure f de l'entreprise;Finance corporate tax impôt m sur les sociétés -
2 corporate
'ko:pərət(united: corporate effort.) conjuntotr['kɔːpərət]1 (collective) colectivo,-a2 (of a corporation) de la empresa, de la compañía\SMALLIDIOMATIC EXPRESSION/SMALLcorporate body corporación nombre femeninocorporate ['kɔrpərət] adj: corporativo, empresarialadj.• corporativo, -a adj.• incorporado, -a adj.'kɔːrpərət, 'kɔːpərət1)a) ( of a company) <headquarters/lawyer> de la empresa or compañíathe corporate image — la imagen de la empresa or compañía
b) <mentality/jargon> empresarial2) (joint, collective) <action/decision> colectivo['kɔːpǝrɪt]1.ADJ (=joint) [ownership, responsibility] corporativo, colectivo; [action, effort] combinado; (=of company, firm) [image, planning, identity, growth] corporativo2.CPDcorporate body N — corporación f
corporate car N — (US) coche m de la empresa
corporate crime N — delito m de empresa
corporate culture N — cultura f empresarial
corporate headquarters NPL — sede f social
corporate hospitality N — hospitalidad f corporativa
corporate law N — derecho m de sociedades
corporate name N — nombre m social
corporate strategy N — estrategia f de la empresa
* * *['kɔːrpərət, 'kɔːpərət]1)a) ( of a company) <headquarters/lawyer> de la empresa or compañíathe corporate image — la imagen de la empresa or compañía
b) <mentality/jargon> empresarial2) (joint, collective) <action/decision> colectivo -
3 corporate
corporatif(ive), d'entreprisecorporate advertising publicité f institutionnelle, publicité d'entreprise;corporate assets biens m pl sociaux;corporate banking banque f d'entreprise;corporate body personne f morale;corporate bond obligation f de société;corporate budget budget m de la société;corporate buy-out rachat m d'entreprise par les salariés;corporate card carte f de crédit professionnelle;corporate culture culture f d'entreprise;∎ their corporate culture emphasizes the need for continuous improvement in customer service leur culture d'entreprise insiste sur la nécessité d'améliorer constamment le service clientèle;corporate entertainment divertissement m fourni par la société;corporate environment environnement m institutionnel;corporate film film m d'entreprise ou institutionnel;corporate finance finance f d'entreprise;corporate finance manager financier(ère) m, f d'entreprise;corporate governance committee groupe m de travail interne au Conseil, comité m de gouvernement d'entreprise;corporate hospitality = réceptions, déjeuners, billets de spectacle etc offerts par une entreprise à ses clients;corporate identity, corporate image image f de marque;∎ the company cares about its corporate image la société se préoccupe de son image;corporate income revenu m de société;corporate income tax impôt m sur les bénéfices des sociétés;corporate institution personne morale;corporate law droit m des entreprises;corporate lawyer juriste m f spécialisé(e) en droit des entreprises;American corporate licensing cession f de licence de marque;corporate literature brochures f pl décrivant une société;corporate member (of association) société-membre f;corporate misery index = indice de mesure de l'évolution des marges bénéficiaires;corporate model modèle m d'entreprise;corporate name raison f sociale;corporate planning planification f de l'entreprise;corporate raider attaquant(e) m, f;corporate responsibility responsabilité f de l'entreprise;∎ the idea of corporate responsibility is now taken seriously by an increasing number of companies de plus en plus de sociétés prennent très au sérieux le concept de responsabilité de l'entreprise;corporate restructuring restructuration f;∎ two subsidiary companies will be sold off as part of the corporate restructuring plan deux des filiales seront vendues dans le cadre du plan de restructuration de la société;corporate sector secteur m des grandes entreprises;corporate sponsorship mécénat m d'entreprise, parrainage m d'entreprises, sponsoring m;corporate strategy stratégie f de l'entreprise;corporate structure structure f de l'entreprise;corporate tax impôt sur les sociétés;corporate video film d'entreprise ou institutionnel;American corporate welfare = aide financière apportée par l'État à des entreprises privéesAs if investors didn't have enough to worry about, a brokerage house has invented a new measure to show that the corporate profit recovery could take longer than the market and some analysts think. A key economic measure in the last decades of the 20th century was the "misery index," which combined inflation and unemployment to show how badly consumers were hurting. But the key gauge for the first decade of the new century could be something called the " corporate misery index."
-
4 image
'imi‹1) (a likeness or copy of a person etc made of wood, stone etc: images of the saints.) imagen2) (a close likeness: She's the very image of her sister.) imagen, retrato3) (reflection: She looked at her image in the mirror.) reflejo, imagen4) (mental picture: I have an image of the place in my mind.) imagen5) (the general opinion that people have about a person, company etc: our public image.) imagenimage n imagentr['ɪmɪʤ]1 (gen) imagen nombre femenino\SMALLIDIOMATIC EXPRESSION/SMALLto be the spitting image of... ser la viva imagen de...image n: imagen fn.• efigie s.f.• imagen s.f.• simulacro s.m.v.• imaginar v.• reflejar v.• representar v.• retratar v.'ɪmɪdʒ1) (picture, statue) imagen f2) ( public persona) imagen f3)a) ( likeness) imagen fto be the (spitting) image o spit and image of somebody — ser* la viva imagen or el vivo retrato de alguien
b) ( embodiment) viva imagen f, personificación f['ɪmɪdʒ]1. N1) (also Literat, Rel) (=representation, symbol) imagen f- be the very or the spitting image of sb2) (=reflection) reflejo mmirror image — reflejo m exacto
3) (=public image) imagen fto have a good/bad image — [company, person] tener buena/mala imagen
2.CPDimage intensifier N — intensificador m de imagen
image processing N — proceso m de imágenes
* * *['ɪmɪdʒ]1) (picture, statue) imagen f2) ( public persona) imagen f3)a) ( likeness) imagen fto be the (spitting) image o spit and image of somebody — ser* la viva imagen or el vivo retrato de alguien
b) ( embodiment) viva imagen f, personificación f -
5 corporate brand
Gen Mgtthe coherent outward expression projected by an organization. A corporate brand is a product of an organization’s corporate strategy, mission, image, and activities. Corporate brands distinguish organizations from their competitors, orient the organization in the minds of customers and employees, and create a perception of what an organization stands for. There is much debate about the precise nature of corporate brands, and about their depth. Corporate branding has been seen as a superficial quick fix to restore a company’s tarnished image or revitalize an ailing company. It requires board level coordination, however, and rather than being arbitrarily imposed on an organization, it is actually a product of the sum of its activities. Changing a corporate brand, or rebranding a company, can only be accomplished by changing strategy and activity within the company. -
6 corporate identity
1) марк., упр. фирменный стиль (набор визуальных, словесных и т. п. констант, обеспечивающий стилистическое единство товаров, услуг и всей исходящей от фирмы информации; иногда применяется по отношению к проектам)Company A is introducing a corporate identity designed by Artist B. — Компания А переходит на фирменный стиль, разработанный дизайнером Б.
The most important part of the corporate identity, after the name of the organisation itself, is the logo. — Наиболее важная часть фирменного стиля — это само название организации, ее логотип.
Syn:2) марк., упр. = trademark3) марк., упр. образ [стиль, имидж\] компанииа) (ценности и принципы поведения компании, декларируемые в рекламных материалах)The biggest, the Fortune 500 corporations, often take the question of corporate identity very seriously and, although the wages they offer are not necessarily any better than those of other companies, their facilities and non-wage benefits do tend to be superior. — Крупнейшие корпорации из списка Fortune 500 часто уделяют образу компании огромное значение и поэтому, хотя их заработные платы не всегда выше, чем в других компаниях, общие условия труда и дополнительные компенсации обычно находятся на крайне высоком уровне.
Syn:corporate look, corporate imageSee:* * * -
7 corporate
adjective* * *['ko:pərət](united: corporate effort.) vereinigt- academic.ru/16282/corporation">corporation* * *cor·po·rate[ˈkɔ:pərət, AM ˈkɔ:r-]adj attr, inv1. (shared by group) Gemeinschafts-we are taking action for the \corporate good wir handeln für das Gemeinwohla \corporate decision eine gemeinsame Entscheidung\corporate identity Corporate Identity fto take \corporate responsibility gemeinsam Verantwortung übernehmen\corporate financing Unternehmensfinanzierung f\corporate lending Darlehen pl an Firmen\corporate policy Firmenpolitik fto go \corporate an ein Unternehmen verkaufen* * *['kOːpərIt]adj1) (= of a group) gemeinsam, korporativcorporate action/decision — geschlossenes or gemeinsames Vorgehen/gemeinsame Entscheidung
to take out corporate membership of another society — als geschlossene Gruppe Mitglied eines anderen Vereins werden
I'm not a corporate man — ich bin ein Mensch, der sich in großen Firmen nicht wohlfühlt
the corporate life of an organization — das Leben in einer großen Vereinigung
I was meaning "we" in the corporate sense — ich meinte "wir" als Firma
to move up the corporate ladder — in der Firma aufsteigen
* * *corporate [ˈkɔː(r)pərət; -prət] adjb) JUR Körperschafts…c) JUR zu einer Körperschaft gehörig, inkorporiertcorporate identity ( oder image) Corporate Identity f (Erscheinungsbild einer Firma in der Öffentlichkeit);work one’s way up the corporate ladder US sich (in der Firma) hocharbeiten;a) Br Name m einer juristischen Person,b) US Firmenname m;a) Br Siegel n einer juristischen Person,b) US Firmensiegel n;3. gemeinsam, kollektiv:take corporate action gemeinsam handeln* * *adjectivecorporate body, body corporate — Körperschaft, die
* * *adj.Firmen- präfix.Gesellschafts- präfix. -
8 opinion leader research
Mktgthe investigation of the perceptions of corporate image and reputation among the people at the top of a company, industry, or profession -
9 Firmen
Firmen, angeschlossene
member firms;
• Firmen fusionieren (miteinander verschmelzen, zusammenschließen) to consolidate firms (business companies);
• Firmenabsatz company sales, sales effort of a company;
• Firmenabschreibung corporate depreciation (US);
• Firmenakten company files;
• Firmenaktien company stock;
• Firmenaktiven assets;
• Firmenänderung change of trade name (style);
• Firmenangabe business (trade) name;
• Firmenangehöriger servant of a company, company official (employee, man);
• Firmenangelegenheit corporate business (US);
• Firmenangestellter company’s servant (official), employee, company man (servant);
• unmittelbar mit den leitenden Firmenangestellten verhandeln to deal directly with the senior corporate officers;
• Firmenanschluss (telecom.) subscriber firm;
• Firmenanschrift company (business) address;
• Firmenanteil share in a business, business (partnership) interest;
• Firmenanwalt company lawyer;
• Firmenanwerber company recruiter;
• Firmenarchiv company archives, records of a corporation (US);
• Firmenaufdruck (Brief) letterhead;
• Firmenauflösung dissolution of partnership;
• Firmenaufwand corporate expenditure (US);
• Firmenaufwendungen corporate spending (US);
• Firmenausschuss business committee;
• Firmenaustritt withdrawal of a partner;
• Firmenausweis company-identification card;
• Firmenbankrott bankruptcy of a firm, company (firm’s) bankruptcy;
• Hilfsmaßnahmen für einen Firmenbankrott einleiten to rescue a bankrupt company;
• Firmenbesitzer proprietor of a firm;
• Firmenbesprechung company meeting;
• Firmenbesteuerung company taxation;
• Firmenbeteiligung firm’s participation;
• Firmenbevollmächtigter company’s nominee;
• Firmenbewertung business evaluation, corporate analysis (US);
• Firmenbezeichnung firm (business, trade) name, style;
• Firmenbilanz partnership (company) balance sheet, company statement;
• Firmenbriefbogen company stationery;
• Firmenbriefkopf business letterhead;
• Firmenbuchführung partnership (company) accounts, enterprise accounting;
• Firmenbuchhaltung company bookkeeping;
• Firmenbudget business budget;
• Firmenchef principal of a firm, company president;
• Firmendarlehn partnership (company) loan;
• Firmendepot commercial deposit;
• Firmendisziplin discipline in a company;
• Firmeneigenschaft status of a firm;
• Firmeneigentum company (corporate, US) ownership, company assets, corporate assets (property) (US);
• Firmeneigentümer company owner;
• Firmeneindruck corner card;
• alle Firmeneinnahmen auf ein Konto einzahlen to pay in all one’s trading credits in an account;
• Firmeneintragung registration of a company;
• Firmenelite corporate elite (US);
• Firmenentwicklung corporate development (US);
• Firmenerfolg company’s success;
• Firmenerfordernisse corporate requirements (US);
• Firmenerwerb company buying;
• Firmenerzeugnis manufacturer’s product;
• Firmenfahrzeug company car;
• Firmenfinanzen company (corporation, corporate, US) finances;
• Firmenflugzeug business aircraft (airplane), company plane, corporate aircraft (US);
• Firmenforderung (Bilanz) debt owed to us;
• Firmengarantie company’s guarantee, guarantee in a firm’s name;
• Firmengebäude business premises;
• unbefugter Firmengebrauch improper use of a firm’s name;
• Firmengelände company property (premises);
• Firmengeschäfte im erforderlichen Ausmaß einstweilig weiterführen to carry on the company’s business so far as is necessary;
• Firmengeschichte company (case) history;
• Firmengewinn company’s surplus, corporate profit (US);
• Firmengläubiger creditor of a firm (partnership), company (partnership) creditor;
• Firmengröße company size;
• Firmengründer founder (promoter) of a business, company’s founder;
• professioneller Firmengründer company promoter;
• Firmengrundstück partnership land;
• Firmengründung company promotion, organization of a business;
• Firmengruppe group of companies;
• Firmenhaftung partnership (corporate, US) liability, liability of a firm;
• Firmenhauptquartier corporate headquarters (US);
• Firmenimage business (corporate, US) image;
• Firmenindossament indorsement of a firm;
• Firmeninhaber owner (head) of a firm, company head, principal of a firm, senior partner, proprietor of a business;
• Firmeninsolvenzen company insolvencies, insolvencies of a firm;
• Firmeninventar business inventory;
• Firmeninvestitionen corporate investment (US);
• Firmenjahr company’s financial year;
• Firmenkapital firm’s (a company’s) capital;
• Firmenkollaps corporate failure;
• Firmenkonkurs bankruptcy of a partnership, partnership (corporate, US) bankruptcy;
• Firmenkonsortium consortium of companies;
• Firmenkonto partnership (company, corporate, US) account;
• Firmenkosten corporate expenditure (US);
• Firmenkultur corporate culture;
• Firmenkunde company (trading) customer, business client, corporate client (customer) (US);
• Firmenkundschaft corporate customers (US);
• Firmenleitung management of a firm, company (corporate, US) management;
• Firmenlieferant company supplier;
• Firmenliquidation liquidation of a company;
• außergerichtliche Firmenliquidation creditors’ voluntary winding up;
• Firmenliquidität corporate liquidity (US);
• Firmenlöschung taking a company off the books;
• Firmenmakler (Börse) board man (US);
• Firmenmängel corporate sickness (US);
• Firmenmantel shell;
• Firmenmarke trademark;
• Firmenmitglied senior officer (US);
• Firmenmitteilung company release;
• Firmenmittel company (corporate, US) funds, partnership monies. -
10 angeschlossene
Firmen, angeschlossene
member firms;
• Firmen fusionieren (miteinander verschmelzen, zusammenschließen) to consolidate firms (business companies);
• Firmenabsatz company sales, sales effort of a company;
• Firmenabschreibung corporate depreciation (US);
• Firmenakten company files;
• Firmenaktien company stock;
• Firmenaktiven assets;
• Firmenänderung change of trade name (style);
• Firmenangabe business (trade) name;
• Firmenangehöriger servant of a company, company official (employee, man);
• Firmenangelegenheit corporate business (US);
• Firmenangestellter company’s servant (official), employee, company man (servant);
• unmittelbar mit den leitenden Firmenangestellten verhandeln to deal directly with the senior corporate officers;
• Firmenanschluss (telecom.) subscriber firm;
• Firmenanschrift company (business) address;
• Firmenanteil share in a business, business (partnership) interest;
• Firmenanwalt company lawyer;
• Firmenanwerber company recruiter;
• Firmenarchiv company archives, records of a corporation (US);
• Firmenaufdruck (Brief) letterhead;
• Firmenauflösung dissolution of partnership;
• Firmenaufwand corporate expenditure (US);
• Firmenaufwendungen corporate spending (US);
• Firmenausschuss business committee;
• Firmenaustritt withdrawal of a partner;
• Firmenausweis company-identification card;
• Firmenbankrott bankruptcy of a firm, company (firm’s) bankruptcy;
• Hilfsmaßnahmen für einen Firmenbankrott einleiten to rescue a bankrupt company;
• Firmenbesitzer proprietor of a firm;
• Firmenbesprechung company meeting;
• Firmenbesteuerung company taxation;
• Firmenbeteiligung firm’s participation;
• Firmenbevollmächtigter company’s nominee;
• Firmenbewertung business evaluation, corporate analysis (US);
• Firmenbezeichnung firm (business, trade) name, style;
• Firmenbilanz partnership (company) balance sheet, company statement;
• Firmenbriefbogen company stationery;
• Firmenbriefkopf business letterhead;
• Firmenbuchführung partnership (company) accounts, enterprise accounting;
• Firmenbuchhaltung company bookkeeping;
• Firmenbudget business budget;
• Firmenchef principal of a firm, company president;
• Firmendarlehn partnership (company) loan;
• Firmendepot commercial deposit;
• Firmendisziplin discipline in a company;
• Firmeneigenschaft status of a firm;
• Firmeneigentum company (corporate, US) ownership, company assets, corporate assets (property) (US);
• Firmeneigentümer company owner;
• Firmeneindruck corner card;
• alle Firmeneinnahmen auf ein Konto einzahlen to pay in all one’s trading credits in an account;
• Firmeneintragung registration of a company;
• Firmenelite corporate elite (US);
• Firmenentwicklung corporate development (US);
• Firmenerfolg company’s success;
• Firmenerfordernisse corporate requirements (US);
• Firmenerwerb company buying;
• Firmenerzeugnis manufacturer’s product;
• Firmenfahrzeug company car;
• Firmenfinanzen company (corporation, corporate, US) finances;
• Firmenflugzeug business aircraft (airplane), company plane, corporate aircraft (US);
• Firmenforderung (Bilanz) debt owed to us;
• Firmengarantie company’s guarantee, guarantee in a firm’s name;
• Firmengebäude business premises;
• unbefugter Firmengebrauch improper use of a firm’s name;
• Firmengelände company property (premises);
• Firmengeschäfte im erforderlichen Ausmaß einstweilig weiterführen to carry on the company’s business so far as is necessary;
• Firmengeschichte company (case) history;
• Firmengewinn company’s surplus, corporate profit (US);
• Firmengläubiger creditor of a firm (partnership), company (partnership) creditor;
• Firmengröße company size;
• Firmengründer founder (promoter) of a business, company’s founder;
• professioneller Firmengründer company promoter;
• Firmengrundstück partnership land;
• Firmengründung company promotion, organization of a business;
• Firmengruppe group of companies;
• Firmenhaftung partnership (corporate, US) liability, liability of a firm;
• Firmenhauptquartier corporate headquarters (US);
• Firmenimage business (corporate, US) image;
• Firmenindossament indorsement of a firm;
• Firmeninhaber owner (head) of a firm, company head, principal of a firm, senior partner, proprietor of a business;
• Firmeninsolvenzen company insolvencies, insolvencies of a firm;
• Firmeninventar business inventory;
• Firmeninvestitionen corporate investment (US);
• Firmenjahr company’s financial year;
• Firmenkapital firm’s (a company’s) capital;
• Firmenkollaps corporate failure;
• Firmenkonkurs bankruptcy of a partnership, partnership (corporate, US) bankruptcy;
• Firmenkonsortium consortium of companies;
• Firmenkonto partnership (company, corporate, US) account;
• Firmenkosten corporate expenditure (US);
• Firmenkultur corporate culture;
• Firmenkunde company (trading) customer, business client, corporate client (customer) (US);
• Firmenkundschaft corporate customers (US);
• Firmenleitung management of a firm, company (corporate, US) management;
• Firmenlieferant company supplier;
• Firmenliquidation liquidation of a company;
• außergerichtliche Firmenliquidation creditors’ voluntary winding up;
• Firmenliquidität corporate liquidity (US);
• Firmenlöschung taking a company off the books;
• Firmenmakler (Börse) board man (US);
• Firmenmängel corporate sickness (US);
• Firmenmantel shell;
• Firmenmarke trademark;
• Firmenmitglied senior officer (US);
• Firmenmitteilung company release;
• Firmenmittel company (corporate, US) funds, partnership monies. -
11 imagen
f.1 image (figura).a imagen y semejanza de identical to, exactly the same asser la viva imagen de alguien to be the spitting image of somebody2 picture (television).imágenes de archivo library picturesimágenes del partido/de la catástrofe pictures of the game/the disaster3 image.los casos de corrupción han deteriorado la imagen del gobierno the corruption scandals have tainted the image of the governmenttener buena/mala imagen to have a good/bad imageimagen corporativa o de empresa corporate imageimagen de marca brand image4 statue (estatua).5 image (literature).* * *1 image2 TELEVISIÓN picture\ser la viva imagen de alguien to be the spitting image of somebody* * *noun f.* * *SF1) (Fot, Ópt) image; (=en foto, dibujo, TV) picturelas imágenes del accidente — the pictures o images of the accident
2) (=reflejo) reflectionle gustaba contemplar su imagen en el espejo — he liked looking at himself o at his reflection in the mirror
- a la imagen y semejanza de unoun campeonato a imagen y semejanza de los que se celebran en Francia — a championship of exactly the same kind as those held in France
es la viva imagen de la felicidad — she is happiness personified, she is the picture of happiness
3) (=representación mental) image, picturetenía otra imagen de ti — I had a different image o picture of you
4) (=aspecto) image5) (Rel) [de madera, pintura] image; [de piedra] statue6) (Literat) (=metáfora) image* * *1)a) (Fís, Ópt) image; (TV) picture, imageb) ( foto) picturec) ( en espejo) reflectiona su imagen y semejanza — in his/her own image
d) ( en la mente) picture2) (de político, cantante, país) image4) (Lit) image* * *2 = persona [personae, -pl.], image, record, stature, profile, street cred, street credibility.Ex. In his early years he consciously emulated both the painterly style and persona of the much-admired artist Drouais, who became something of a cult figure in early 19th c. Paris.Ex. As she tried to figure out how to change her and the library's image, she made some interesting observations.Ex. She urges a boycott of California as a library conference venue until the state improves its current record of the worst school library provision in the US.Ex. Merely having the materials available will not provide the desired boost to the library's stature unless the collection is exceptional.Ex. There is also a further dilemma concerning formats such as film and audio which have tended to receive a lower profile in the library world (too awkward, too cluttered with copyright restrictions, too technically instable).Ex. Barack Hussein Obama has lost a lot of street cred with the country as of late, but maybe not in his world.Ex. These robbers carry out their vicious attacks for 'kicks' and street credibility rather than cash, a chilling study reveals.----* adoptar una imagen = put on + image.* arruinar + Posesivo + imagen = ruin + Posesivo + style, cramp + Posesivo + style.* borrar una imagen = eradicate + image.* cambio de imagen = makeover [make-over].* creador de imagen = image maker.* crear una imagen = build + an image, create + image.* dar la imagen = give + the impression that.* dar una imagen = convey + image, present + picture, paint + a picture, present + an image, present + a picture.* dar una imagen de = give + an impression of.* difundir buena imagen de = earn + credit for.* difundir la imagen = spread + the good word, pass on + the good word.* estropear + Posesivo + imagen = ruin + Posesivo + style, cramp + Posesivo + style.* evocar una imagen de = conjure up + an image of, conjure up + a vision of.* imagen comercial = brand image.* imagen corporativa = corporate image.* imagen crediticia = credit standing.* imagen de la biblioteca = library's profile.* imagen de uno mismo = self-presentation, body image.* imagen pública = public image.* mejorar + Posesivo + imagen = raise + Posesivo + profile, smarten up + Posesivo + image, enhance + Posesivo + identity, enhance + Posesivo + image, buff up + Posesivo + image.* ofrecer una imagen = present + picture.* presentar una imagen = present + picture, paint + a picture, present + an image.* problema de imagen = image problem.* proyectar imagen = project + image.* ser la imagen de = be a picture of.* * *1)a) (Fís, Ópt) image; (TV) picture, imageb) ( foto) picturec) ( en espejo) reflectiona su imagen y semejanza — in his/her own image
d) ( en la mente) picture2) (de político, cantante, país) image4) (Lit) image* * *imagen11 = frame, image, picture, shot.Ex: The microfiche is a common form for catalogues and indexes, usually 208 or 270 frames per fiche, in a piece of film and with a reduction ratio of 42 or 48:1.
Ex: A motion picture is a length of film, with or without recorded sound, bearing a sequence of images that create the illusion of movement when projected in rapid succession.Ex: No pretence is made of their being either a balanced or complete picture of the article.Ex: Each video shot is logged using text descriptions, audio dialogue, and cinematic attributes.* almacenamiento de imágenes = image archiving, image storage.* archivo de imágenes = image archiving, picture file.* avance rápido de imágenes = fast motion.* banco de imágenes = image bank.* basado en imágenes gráficas = graphics-based.* basado en las imágenes = image intensive.* base de datos de imágenes = image database, image bank.* calidad de la imagen = picture quality.* capacidad de interpretar imágenes = visual literacy.* captura de imágenes = image capture, image capturing.* catalogación de imágenes = image cataloguing.* centrado en las imágenes = image intensive.* composición de imágenes = image setting.* congelación de la imagen = freeze-frame.* congelar una imagen = freeze + frame.* con imágenes en movimiento = animated.* con muchas imágenes = image intensive.* creación de imágenes digitales = digital imaging.* crear una imagen = summon up + image.* diagnóstico por imagen = diagnostic imaging.* digitalización de imágenes = electronic imaging.* digitalización electrónica de imágenes = electronic imaging.* digitalizador de imágenes = image scanner.* doble imagen = ghosting.* documento de imagen en movimiento = moving image document.* fichero de imágenes = graphic file, image file.* fijador de imágenes = image setter.* gestión de imágenes = imaging, image-handling, image management.* gestión de imágenes de documentos = document image management.* gestión de imágenes digitales = digital imaging, digital image management.* gestión de imágenes electrónicas = electronic image management.* gestión de imágenes por ordenador = computer imaging.* habilidad de interpretar imágenes = visual literacy.* imagen a imagen = shot by shot.* imagen animada = moving picture.* imagen del pasado = flashback [flash back].* imagen de pantalla = screen shot [screen-shot].* imagen de satélite = satellite image.* imagen de vídeo = video image.* imagen digital = digital image.* imagen digital de un documento = digital image document.* imagen digitalizada = facsimile image.* imagen distorsionada = distorted picture, distorted image.* imagen en color = colour image.* imagen en miniatura = thumbnail, thumbnail image.* imagen en movimiento = moving image, animated image.* imágenes = imaging, imagery, video data, image data.* imagen escaneada = paper image.* imágenes digitales = digital imagery.* imágenes en movimiento = animation.* imágenes por ordenador = computer graphics.* imágenes vía satélite = satellite imagery, satellite image data.* imágenes y sonidos = sights and sounds.* imagen fija = still, still image, still-picture, film still, movie still.* imagen fotográfica = photographic image.* imagen gráfica = graphic image.* imagen mental = mental picture.* imagen negativa = negative image.* imagen visual = visual image.* periodista reportero de imágenes = video journalist.* que contiene muchas imágenes = image intensive.* realce de imágenes = image-enhancement.* reconocimiento de imágenes = image recognition.* reconocimiento de imágenes por el ordenador = computer vision.* recuperación de imágenes = image retrieval.* recuperación de imágenes digitales = digital image retrieval.* recuperación de imágenes fotográficas = picture retrieval.* recuperación de imágenes por el contenido = content-based image retrieval.* reportero de imágenes = video journalist.* sistema basado en las imágenes = image-based system.* sistema de gestión de imágenes = imaging system, image-based system, image management system.* sistema de proceso de imágenes = imaging system.* sistema de recuperación de imágenes = image retrieval system.* sistema de tratamiento de imágenes = image processing system.* tecnología para la creación de imágenes digitales = digital imaging technology.* tratamiento de imágenes = image processing.* Tratamiento de Imágenes de Documentos (DIP) = Document Image Processing (DIP).* una imagen vale más que mil palabras = a picture is worth more than ten thousand words.* una imagen vale mil palabras = every picture tells a story.* vídeo de imágenes fijas = image video.* visor de imagen = view finder.* visualización de imágenes = image display.2 = persona [personae, -pl.], image, record, stature, profile, street cred, street credibility.Ex: In his early years he consciously emulated both the painterly style and persona of the much-admired artist Drouais, who became something of a cult figure in early 19th c. Paris.
Ex: As she tried to figure out how to change her and the library's image, she made some interesting observations.Ex: She urges a boycott of California as a library conference venue until the state improves its current record of the worst school library provision in the US.Ex: Merely having the materials available will not provide the desired boost to the library's stature unless the collection is exceptional.Ex: There is also a further dilemma concerning formats such as film and audio which have tended to receive a lower profile in the library world (too awkward, too cluttered with copyright restrictions, too technically instable).Ex: Barack Hussein Obama has lost a lot of street cred with the country as of late, but maybe not in his world.Ex: These robbers carry out their vicious attacks for 'kicks' and street credibility rather than cash, a chilling study reveals.* adoptar una imagen = put on + image.* arruinar + Posesivo + imagen = ruin + Posesivo + style, cramp + Posesivo + style.* borrar una imagen = eradicate + image.* cambio de imagen = makeover [make-over].* creador de imagen = image maker.* crear una imagen = build + an image, create + image.* dar la imagen = give + the impression that.* dar una imagen = convey + image, present + picture, paint + a picture, present + an image, present + a picture.* dar una imagen de = give + an impression of.* difundir buena imagen de = earn + credit for.* difundir la imagen = spread + the good word, pass on + the good word.* estropear + Posesivo + imagen = ruin + Posesivo + style, cramp + Posesivo + style.* evocar una imagen de = conjure up + an image of, conjure up + a vision of.* imagen comercial = brand image.* imagen corporativa = corporate image.* imagen crediticia = credit standing.* imagen de la biblioteca = library's profile.* imagen de uno mismo = self-presentation, body image.* imagen pública = public image.* mejorar + Posesivo + imagen = raise + Posesivo + profile, smarten up + Posesivo + image, enhance + Posesivo + identity, enhance + Posesivo + image, buff up + Posesivo + image.* ofrecer una imagen = present + picture.* presentar una imagen = present + picture, paint + a picture, present + an image.* problema de imagen = image problem.* proyectar imagen = project + image.* ser la imagen de = be a picture of.* * *Adale más brillo a la imagen turn up the brightness2 (foto) picture3 (en un espejo) reflectioncontemplaba su imagen en el agua he was contemplating his reflection in the waterel espejo le devolvió una imagen triste y envejecida he saw a sad, aging face looking back at him in the mirrora su imagen y semejanza: Dios creó al hombre a su imagen y semejanza God created man in his own imagelas ha educado a su imagen y semejanza she has brought them up to be just like herser la viva or misma imagen de algn/algo: es la misma imagen de su padre he's the spitting image of his father ( colloq), he's exactly like his fatheres la viva imagen del entusiasmo he's enthusiasm itself o enthusiasm personified4 (en la mente) picturesólo conservo una imagen muy borrosa de él I only have a very vague picture in my mind of him o a very vague memory of himtenía una imagen muy distinta del lugar I had a very different mental image o picture of the placetenía una imagen confusa de lo ocurrido his idea o memory of what had happened was confusedCompuestos:mirror imagevirtual imageB (de un político, cantante, país) imagequiere proyectar una imagen renovada she wants to project a new imagesu imagen se ha visto afectada por estas derrotas his image has suffered as a result of these defeatsD ( Lit) imagelas imágenes en su poesía the images o imagery in her poetry* * *
imagen sustantivo femenino
1a) (Fís, Ópt) image;
(TV) picture, image
◊ ser la viva imagen de algn to be the image of sb
2 (de político, cantante, país) image
imagen sustantivo femenino
1 image: es la viva imagen de su padre, he is the living image of his father
2 (efecto, impresión) image: ese fallo perjudicó la imagen de la empresa, the accident affected the company image
3 TV picture: vimos las imágenes del terremoto, we saw a television report on the earthquake
4 Rel Arte image, statue
' imagen' also found in these entries:
Spanish:
corresponderse
- definición
- definida
- definido
- deformar
- desvanecerse
- estampa
- lavado
- nitidez
- nublarse
- plástica
- plástico
- refleja
- reflejo
- registrar
- representación
- reproducir
- sugestiva
- sugestivo
- templete
- borrar
- borroso
- cambiar
- centrar
- claridad
- confuso
- fotografía
- impactante
- inversión
- invertido
- invertir
- múltiple
- nebuloso
- nítido
- reflejar
- reivindicar
- toma
English:
blank
- blur
- clear
- conjure
- illusion
- image
- lurid
- part
- picture
- project
- sharp
- valuable
- critically
- perception
- self
- zoom
* * *imagen nf1. [figura] image;su imagen se reflejaba en el agua she could see her reflection in the water;contemplaba su imagen en el espejo he was looking at his reflection in the mirror;su rostro era la pura imagen del sufrimiento her face was a picture of suffering;eran la imagen de la felicidad they were a picture of happiness;ser la viva imagen de alguien to be the spitting image of sb;a imagen y semejanza: Dios creó al hombre a su imagen y semejanza God created man in his own image;reconstruyeron el museo a imagen y semejanza del original they rebuilt the museum so that it looked just like the old one2. [en física] image;[televisiva] picture;las imágenes en movimiento the moving image;imágenes del partido/de la catástrofe pictures of the game/the disaster;una imagen vale más que mil palabras one picture is worth a thousand wordsimágenes de archivo archive o Br library pictures;imagen virtual virtual image3. [aspecto] image;necesitas un cambio de imagen you need a change of o a new image;tiene una imagen de intolerante she has the image of being an intolerant person;quieren proyectar una imagen positiva they want to project a positive image;tener buena/mala imagen to have a good/bad image;los casos de corrupción han deteriorado la imagen del gobierno the corruption scandals have tainted the image of the governmentimagen corporativa corporate identity;imagen de empresa corporate image;imagen de marca brand image;imagen pública public image4. [recuerdo] picture, image;guardo una imagen muy borrosa de mis abuelos I only have a very vague memory of my grandparents;tenía una imagen diferente del lugar I had a different picture o image of the place, I had pictured the place differentlyimagen mental mental image5. [estatua] statue6. [literaria] image;utiliza unas imágenes muy ricas she uses very rich imagery* * *f tb figimage;ser la viva imagen de be the spitting image of* * ** * *imagen n1. (en general) image2. (en televisión) picture -
12 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
13 firm|a
f 1. (przedsiębiorstwo) company, firm- firma marketingowa/przewozowa/usługowa/wynajmująca samochody a marketing/service/transport/car hire company- nierentowna firma an unprofitable company, a lossmaker- firma wiodąca a market leader- dynamiczna/konkurencyjna/renomowana/solidna firma a dynamic/competitive/renowned/reliable company- dyrektor/właściciel firmy a company manager/owner- wizerunek firmy the corporate image- na koszt firmy (bezpłatny) on the house; (opłacony przez pracodawcę) [wyjazd, kurs] at the company’s expense; [posiłek] on the/one’s expense account- założyć/prowadzić firmę to establish/manage a. run a company- małe firmy nie wytrzymują konkurencji z międzynarodowymi potentatami small firms can’t compete with big international conglomerates2. (nazwa firmy) company name- sprzedawać produkty pod marką znanej firmy to sell products under a well-known brand name- firma spółki to… the company’s name is…3. pot., przen. (o człowieku) solidna firma a reliable a. trustworthy person- mieć/wyrobić sobie dobrą firmę to have/acquire a good reputationThe New English-Polish, Polish-English Kościuszko foundation dictionary > firm|a
-
14 ограничения для компаний-конкурентов
ограничения для компаний-конкурентов
В случае, если Оргкомитет «Сочи-2014» пожелает предоставить Олимпийские маркетинговые права компании-конкуренту, Оргкомитет «Сочи-2014» обязан прежде получить консультацию Всемирного партнера и убедить его в том, что предоставление таких прав любой компании-конкуренту не будет непосредственно препятствовать Олимпийским маркетинговым правам, предоставленным партнеру, и не снизит их ценность. Более того, в случае, если Оргкомитет «Сочи-2014» предоставит Олимпийские маркетинговые права какой-либо компании-конкуренту с согласия МОК, это не будет означать предоставления компании-конкуренту Олимпийских маркетинговых прав на рекламу или продвижение корпоративного имиджа в целом.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
competitor limitations
In the event that Sochi 2014 desires to grant Olympic marketing rights to a competitor company, Sochi 2014 shall be required to first consult with the TOP partner and explain to the TOP partner that the grant of such rights to any
competitor company will not directly impede or diminish the value of the Olympic marketing rights granted to the partner. Further, in the event any competitor company is granted Olympic marketing rights by Sochi 2014 with IOC consent, Sochi 2014 may not grant Olympic marketing rights to a competitor company for general corporate image advertising or promotions.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > ограничения для компаний-конкурентов
-
15 competitor limitations
ограничения для компаний-конкурентов
В случае, если Оргкомитет «Сочи-2014» пожелает предоставить Олимпийские маркетинговые права компании-конкуренту, Оргкомитет «Сочи-2014» обязан прежде получить консультацию Всемирного партнера и убедить его в том, что предоставление таких прав любой компании-конкуренту не будет непосредственно препятствовать Олимпийским маркетинговым правам, предоставленным партнеру, и не снизит их ценность. Более того, в случае, если Оргкомитет «Сочи-2014» предоставит Олимпийские маркетинговые права какой-либо компании-конкуренту с согласия МОК, это не будет означать предоставления компании-конкуренту Олимпийских маркетинговых прав на рекламу или продвижение корпоративного имиджа в целом.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
competitor limitations
In the event that Sochi 2014 desires to grant Olympic marketing rights to a competitor company, Sochi 2014 shall be required to first consult with the TOP partner and explain to the TOP partner that the grant of such rights to any
competitor company will not directly impede or diminish the value of the Olympic marketing rights granted to the partner. Further, in the event any competitor company is granted Olympic marketing rights by Sochi 2014 with IOC consent, Sochi 2014 may not grant Olympic marketing rights to a competitor company for general corporate image advertising or promotions.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > competitor limitations
-
16 droit
I.droit1, e1 [dʀwa, dʀwat]1. adjective2. masculine noun3. feminine noun• le tiroir/chemin de droite the right-hand drawer/path• garder or tenir sa droite to keep to the right• candidat/idées de droite right-wing candidate/ideasII.droit2, e2 [dʀwa, dʀwat]1. adjectivea. ( = sans déviation, non courbe) [barre, ligne, route, nez] straightb. ( = vertical, non penché) [arbre, mur] straight• être or se tenir droit comme un i to stand bolt uprightc. ( = honnête, loyal) [personne] upright2. feminine noundroite ( = ligne) straight line3. adverb[viser, couper, marcher] straight• aller/marcher droit devant soi to go/walk straight ahead• aller droit au but or au fait to go straight to the pointIII.droit3 [dʀwa]1. masculine nouna. ( = prérogative) right• droit de pêche/chasse fishing/hunting rights• droit du sang/du sol right to nationality based on parentage/on place of birth• avoir le droit de faire qch (simple permission, possibilité) to be allowed to do sth ; (autorisation juridique) to have the right to do sth• avoir droit à [+ allocation] to be entitled to• avoir droit de regard sur [+ documents] to have the right to examine ; [+ affaires, décision] to have a say in• de quel droit est-il entré ? what right did he have to come in?• droit civil/pénal civil/criminal lawc. ( = taxe) droit d'entrée entrance fee• droits d'inscription/d'enregistrement enrolment/registration fee2. compounds► droit d'auteur ( = propriété artistique, littéraire) copyright• « tous droits (de reproduction) réservés » "all rights reserved" ► droits de succession inheritance tax* * *
1.
droite dʀwɑ, ɑt adjectif1) (pas courbe, pas tordu) [ligne, route, barre, cheveux, mur, nez] straight; ( pas penché) [écriture] up-and-downse tenir droit — ( debout) to stand up straight; ( assis) to sit up straight
s'écarter du droit chemin — fig to stray from the straight and narrow
2) ( contraire de gauche) right3) ( honnête) [personne] straight, upright; [vie] blameless4) ( sensé) [jugement] sound5) ( en couture) [jupe] straight; [veste] single-breasted6) Mathématique [cône, angle, prisme] right
2.
adverbe [aller, rouler] straightaller droit au but or fait — fig to go straight to the point
ça m'est allé droit au cœur — fig it really touched me
marcher or filer (colloq) droit — fig to toe the line
venir tout droit de — [expression, citation] to come straight out of [auteur, œuvre]
3.
nom masculin1) ( prérogative) rightavoir des droits sur quelqu'un/quelque chose — to have rights over somebody/something
avoir droit à — to have the right to [liberté, nationalité]; to be entitled to [bourse, indemnité]
il a eu droit à une amende — iron he got a fine
avoir le droit de faire — ( la permission) to be allowed to do; (selon la morale, la justice) to have the right to do
avoir le droit de vie ou de mort sur quelqu'un — to have (the) power of life and death over somebody
à bon droit — [se plaindre] with good reason
‘à qui de droit’ — ‘to whom it may concern’
j'en parlerai à qui de droit — (colloq) I'll speak to the appropriate person
faire droit à — to grant [requête]
2) Droit ( ensemble de lois) law3) ( redevance) fee4) ( en boxe) rightcrochet/uppercut du droit — right hook/uppercut
•Phrasal Verbs:••se tenir droit comme un i or un piquet — to hold oneself very erect
* * *dʀwa droit, -e1. adj1) (= non courbe) straight2) (= loyal, franc) upright, straight3) (= opposé à gauche) right2. adv3. nm1) (= prérogative) rightOn n'a pas le droit de fumer à l'école. — We're not allowed to smoke at school.
être en droit de — to have a right to, to have the right to
à bon droit (= justement) — with good reason
avoir droit de cité fig — to belong
See:2) (= lois, sujet)See:3) (= poing)4) (= taxe) duty, tax, [inscription] fee4. droits nmpl1) (= prérogatives) rightsSee:2) (= somme d'argent)See:5. nf1) (= ligne) straight line2) BOXE (= coup) right3) (= opposé à gauche) rightà droite (position) — on the right, (direction) right, to the right
4) POLITIQUE right, right wing* * *A adj1 (pas courbe, pas tordu) [ligne, route, barre, cheveux, mur, tour, nez] straight; ( pas penché) [cône, cylindre, prisme] right; [écriture] up-and-down; le tableau n'est pas droit the picture isn't straight; se tenir droit ( debout) to stand up straight; ( assis) to sit up straight; tenir qch droit to hold sth straight; le droit chemin fig the straight and narrow; s'écarter du droit chemin to stray from the straight and narrow; descendre en droite ligne de to be a direct descendant of;2 ( contraire de gauche) right; le côté droit the right side; du côté droit on the right(-hand) side;4 ( sensé) [jugement] sound;6 Math right.B adv [aller, rouler] straight; droit devant straight ahead; se diriger droit vers to make straight for, to make a beeline for○; la voiture venait droit sur nous the car was coming straight at us; continuez tout droit carry straight on; file tout droit à la maison go straight home; aller droit au but or fait fig to go straight to the point; aller droit à la catastrophe to be heading straight for disaster; ça m'est allé droit au cœur fig it really touched me; marcher droit lit to walk straight; marcher or filer○ droit to toe the line; regarder qn droit dans les yeux to look sb straight in the eye; venir tout droit de [expression, citation] to come straight out of [auteur, œuvre]; je reviens tout droit de chez elle/de l'exposition I've come straight from her place/the exhibition.C nm1 ( prérogative) right; connaître/faire valoir ses droits to know/assert one's rights; avoir des droits sur qn/qch to have rights over sb/sth; de quel droit est-ce que tu me juges? what gives you the right to judge me?; être dans son (bon) droit, avoir le droit pour soi or de son côté to be within one's rights; de (plein) droit by right(s); de droit divin [monarque, monarchie] by divine right; cela leur revient de droit it's theirs by right; c'est tout à fait ton droit you have every right to do so, you're perfectly entitled to do so; avoir droit à to have the right to [liberté, nationalité]; to be entitled to, to be eligible for [bourse, indemnité]; vous avez droit à une boisson chacun you're allowed one drink each; les spectateurs ont eu droit à un beau match the spectators were treated to a fine game; on a eu droit à ses souvenirs de régiment iron he treated us to stories about his army days; il a eu droit à une amende iron he got a fine; avoir le droit de faire ( la permission) to be allowed to do; (selon la morale, la justice) to have the right to do; elle n'a pas le droit de sortir le soir she isn't allowed to go out at night; j'ai quand même le droit de poser une question! iron I suppose I am allowed to ask a question?; j'ai le droit de savoir I've got a right to know; elle n'a pas le droit de me juger/d'exiger ça de moi she has no right to judge me/to demand that of me; avoir le droit de vie ou de mort sur qn to have (the) power of life and death over sb; il s'imagine qu'il a tous les droits he thinks he can do whatever he likes; être en droit de to be entitled to; on est en droit de se demander si… we are entitled ou we have every right to wonder if…; ça te donne droit à… it entitles you to…; à bon droit [se plaindre, protester] with good reason; ‘à qui de droit’ ‘to whom it may concern’; j'en parlerai à qui de droit○ I'll speak to the appropriate person; faire droit à to grant [demande, requête];2 Jur ( ensemble de lois) law; le droit français/anglais French/English law; faire son droit to study law; étudiant en droit law student;3 ( redevance) fee; acquitter/percevoir un droit to pay/receive a fee; droit d'inscription registration fee; passible de droit dutiable;D droite nf1 ( opposé à gauche) la droite the right; la porte de droite the door on the right; être/rouler à droite to be/to drive on the right; tourner à droite to turn right; tenir sa droite Aut to keep (to the) right; à ta droite, sur ta droite on your right; à droite de to the right of; deuxième couloir à droite second corridor on the right; il ne connaît pas sa droite de sa gauche he can't tell (his) right from (his) left; demander à droite et à gauche ( partout) to ask everywhere ou all over the place; ( à tous) to ask everybody; être critiqué de droite et de gauche to be criticized from all sides ou by everybody;2 Pol right; voter à droite to vote for the right; de droite [parti, personne, gouvernement] right-wing; être à or de droite to be right-wing;3 Math straight line.droit administratif administrative law; droit aérien Jur air law; droit des affaires Jur company law GB, corporate law US; droit d'aînesse Jur birthright, primogeniture; droit d'antenne broadcasting right; droit d'asile Pol right of asylum; droit au bail right to the lease; droit canon Jur canon law; droit de cité Jur (right of) citizenship; fig acceptance; acquérir droit de cité fig to gain acceptance; avoir droit de cité to be accepted; donner droit de cité à to accept; droit civil Jur civil law; droit commercial commercial law; droit commun ( prisonnier) nonpolitical; de droit commun [prisonnier] nonpolitical, ordinary; [[taux, régime] ordinary; droit constitutionnel Jur constitutional law; droit coutumier Jur common law; droit écrit Jur statute law; droit d'entrée Comm, Fisc import duty; ( pour une personne) entrance fee; droit d'étalage Comm, Fisc stallage; droit fil Cout straight grain; fig main line; dans le droit fil de fig in line with; droit fiscal Jur tax law; droit de grâce Jur right of reprieve; droit de grève Pol right to strike; droit immobilier Jur property law; droit international Jur international law; droit maritime Jur maritime law; droit de passage Jur right of way GB, easement US; droit pénal Jur criminal law; droit de port Fisc port dues; droit de poursuite Jur right of action; droit de préemption right of preemption; droit privé Jur private law; droit de propriété right of possession; droit public Jur public law; droit de recours Jur right of appeal; droit de regard Fin right of inspection; gén avoir droit de regard sur to have a say in; droit de réponse right of reply; droit de rétention lien; droit du sang right to citizenship by virtue of kinship; droit social Jur labourGB law; droit du sol right to citizenship by virtue of birth in a country; droit de timbre Fisc stamp duty; droit du travail Jur labourGB law; droit d'usage Jur customary right; droit de veto right of veto; droit de visite Jur right of access; droit de vote Pol right to vote; droits d'auteur Édition royalties; droits civiques Pol civil rights; droits de douane Comm, Fisc customs duties; les droits de l'homme human rights; droits de quai Fisc wharfage; droits de reproduction reproduction rights; tous droits de reproduction réservés all rights reserved; droits de succession Fisc inheritance tax; droits de tirage spéciaux, DTS Fisc special drawing rights, SDR.se tenir droit comme un i or un piquet to hold oneself very erect ou upright.I1. [rectiligne - allée, bâton, nez] straight2. [vertical, non penché - mur] upright, straight, plumb (terme spécialisé) ; [ - dossier, poteau] upright, straightêtre ou se tenir droita. [assis] to sit up straightb. [debout] to stand up straightdroit comme un cierge ou un i ou un piquet (as) stiff as a poker ou a ramrod ou a post3. [d'aplomb] straight6. [vêtement]manteau/veston droit single-breasted coat/jacket————————adverbe[écrire] in a straight line[couper, rouler] straight (adverbe)après le carrefour, c'est toujours tout droit after the crossroads, keep going straight on ou aheadaller droit à la catastrophe/l'échec to be heading straight for disaster/a failure————————droite nom fémininII[ailier, jambe, œil] right————————nom masculin————————droite nom féminin1. [côté droit]la droite the right (side), the right-hand sidede droite et de gauche from all quarters ou sides2. POLITIQUE————————à droite locution adverbiale1. [du côté droit]à droite et à gauche (figuré) here and there, hither and thither (littéraire & humoristique), all over the place2. MILITAIREà droite, droite! right wheel!3. POLITIQUEêtre à droite to be right-wing ou on the right————————à droite de locution prépositionnelleto ou on the right of————————de droite locution adjectivale1. [du côté droit]la porte de droite the door on the right, the right-hand door2. POLITIQUEles gens de droite rightwingers, people on the right[drwa] nom masculin1. DROITavoir le droit pour soi to have right ou the law on one's sidedroit civil/commercial/constitutionnel civil/commercial/constitutional lawdroit commun ou coutumier common lawdroit privé/public private/public law2. [prérogative particulière] rightdans cette entreprise, le droit de cuissage est monnaie courante sexual harassment is very common in this companydroit de voirietax paid by businesses who wish to place displays, signs etc. on the public highwayle droit de vote (the) franchise, the right to voteavoir droit de cité [idéologie] to be established, to have currencyils se croient tous les droits, ces gens-là! these people think they can do what they like!3. [autorisation sociale ou morale] rightde quel droit l'a-t-il lue? what gave him the right to read it?, what right had he to read it?donner droit à: le billet donne droit à une consommation gratuite the ticket entitles you to one free drinkdonner le droit à quelqu'un de faire quelque chose to give somebody the right to ou to entitle somebody to do somethingêtre en droit de faire to be entitled ou to have the right to doreprendre ses droits [idée, habitude, nature] to reassert itselfa. [explications] to be entitled tob. [bourse, indemnité] to be entitled to, to be eligible forc. [reconnaissance, respect] to deservea. [comptabilité, dossier] to have the right to examine ou to inspectb. [activités] to have the right to controla. [généralement] to be allowed ou to have the right to dob. [officiellement] to have the right ou to be entitled to doj'ai bien le droit de me reposer! I'm entitled to some rest, aren't I?5. [frais] feedroits d'inscription registration fee ou fees6. (locution)dans mon/son (bon) droit within my/his rightsde (plein) droit by rights, as a right————————droits nom masculin pluriel1. droita. [prérogative] rights, copyrightb. [somme] royaltiestous droits (de reproduction) réservés copyright ou all rights reserved2. INFORMATIQUE -
17 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании
См. также в других словарях:
The Company (Prison Break) — The Company is a fictional covert organization featured in the American television drama/thriller series Prison Break. It is a secret group of multinationals known almost exclusively by those who work for them (with the exception of those… … Wikipedia
corporate image — UK US noun [C or U] ► MARKETING the way in which a company appears to the public, and the opinion that people have about it: create/build/have a corporate image »Some companies understand that becoming more energy efficient can help them to… … Financial and business terms
corporate image — The image that a company projects of itself. To gain a benevolent image for the way a company treats its employees or the environment, for example, can be as important to its sales as its individual brand images. In recent years there has been an … Big dictionary of business and management
Corporate image — A corporate image refers to how a corporation is perceived. It is a generally accepted image of what a company stands for. Marketing experts who use public relations and other forms of promotion to suggest a mental picture to the public.… … Wikipedia
corporate image — /ˌkɔ:p(ə)rət ɪmɪdʒ/ noun an idea which a company would like the public to have of it … Marketing dictionary in english
corporate image — /ˌkɔ:p(ə)rət ɪmɪdʒ/ noun an idea which a company would like the public to have of it … Dictionary of banking and finance
Corporate communication — is the message issued by a corporate organization, body, or institute to its publics. Publics can be both internal (employees, stakeholders, i.e. share and stock holders) and external (agencies, channel partners, media, government, industry… … Wikipedia
image — im‧age [ˈɪmɪdʒ] noun [countable] 1. MARKETING the general opinion that most people have of a person, organization, product etc: • Law suits hurt a company s image and may hinder future fund raising. • A good advertising campaign will promote a… … Financial and business terms
Corporate identity — Marketing Key concepts Product marketing · Pricing … Wikipedia
The Onion — This article is about the satiric news source. For the vegetable, see Onion. For other uses, see Onion (disambiguation). The Onion Type Parody news organization Format Tabloid and website … Wikipedia
The Office (U.S. TV series) — The Office Genre Sitcom Mockumentary Created by Ricky Gervais Stephen Merchant … Wikipedia